A white that isn’t quite white
Off-white is any white that sits slightly “off” pure white, with a trace of another color mixed in. The shade on this page, #FAF9F6 (rgb(250, 249, 246)), has a little less blue than red, which makes it subtly warm. The numeric gap from white is small, but you notice it side by side, especially on large screens. Unlike beige or ivory, off-white is not a CSS named color: every brand, paint maker and designer defines their own.
Off-white, cream, beige and ivory side by side
| Color | HEX | RGB | Character |
|---|---|---|---|
| White | #FFFFFF | 255, 255, 255 | neutral, maximum brightness |
| Off-white | #FAF9F6 | 250, 249, 246 | near-white, slightly warm |
Ivory (ivory) | #FFFFF0 | 255, 255, 240 | very subtle yellowish white |
| Cream | #FFFDD0 | 255, 253, 208 | clearly pale yellow |
| Beige | #F5F5DC | 245, 245, 220 | darker, greenish |
Where to use it
On the web, off-white is a common background for editorial sites, blogs and portfolios: it tones down the glare of pure white and feels more like paper without looking dingy. In brand identity, it gives dark logos a more refined base. In interiors, it is the “white” most paint brands sell as a warm neutral, because stark white can feel cold and clinical in rooms with little daylight. In fashion, off-white pieces tend to look more expensive and go with almost everything.
Some safe pairings: charcoal gray (#36454F) for text, emerald green (#50C878) as an accent, wine (#722F37) for headings and nude (#E3BC9A) for secondary blocks.
Tip: contrast and dark mode
Text on off-white follows the same rules as on white: use dark colors, never white text (the ratio is 1.05:1). Pure black on #FAF9F6 reaches almost 20:1; many designers prefer a dark gray to soften it. To separate white cards from an off-white page, the difference is so slight that a thin border helps. In dark mode, off-white becomes the text color on graphite backgrounds, with less glare than pure white. Test it in the contrast checker and read more about backgrounds in the website color palette guide.